The Basketball Movement is starting off the year stronger than ever, signing Chrystopher Jackson to a one-year deal.
As many of you know, The Basketball Movement is much more than just an explosive training facility. In addition to numerous other offerings, The Basketball Movement has established itself as a producer of premium hoops media. A big part of that movement is thanks to Chrystopher Jackson or “CJ” for short.
CJ is a videographer that caught the eye of The Basketball Movement’s Owner, Robert Yanders.
“Rob reached out maybe three years ago,” Jackson says about his and Yanders’ first interaction. “I was working with another local trainer at the time, so I had to turn him down out of respect for the other trainer.” CJ moved to Houston for about a year before returning, no longer affiliated with the other trainer.
“I did a video of Zach Howell last summer at the Nixa Shootout,” CJ says. “Rob reached out again and we have been talking each day since. We have been working together consistently since September; I took the opportunity and we both ran with it.”
The Basketball Movement announced at the end of the year that Yanders was committing to working with CJ full-time for the duration of 2021.
If you have been following along with our Facebook stories or particularly our Instagram, you have already been taking in the visual feast the CJ is bringing to the table. With high school basketball in full swing all across the country, The Basketball Movement has been capturing top players in ways Southwest Missouri has not seen before.
As much as The Basketball Movement has benefitted from CJ’s work, he seems equally as pleased to be a part of the family. About creating a long-term relationship with Yanders, CJ says it has meant the world. “Rob is a great person to work for,” CJ says. “He is intense and a motivator, but it is all-loving. It makes me want to work hard for him. When you are working with Rob, you have to have the mindset of constant improvement, which is just what I need.”
Along with his pal JBandz, CJ says that their consistent style is what will set the media apart. They are capable of going outside the box, but the consistent, powerful tone is what lights The Basketball Movement’s Insta on fire. He does mention one other difference-maker…
“Honestly, Rob is our x-factor,” CJ says. “His vision is big and beautiful. He sees things going together in a way that empowers athletes. Working together, brainstorming, and being creative is what sets this partnership apart.”
CJ played football at Evangel University and says he feels like he’s back on a team with The Basketball Movement. “It’s amazing, man,” CJ says. “The family environment, being involved… I’m ecstatic to be a part of a place that lifts athletes up so much. These guys are so open to their athletes; they’ve got kids coming to the gym right after games, breaking down film… Rob is giving these guys 100 percent on AND off the court.”
When asked what The Basketball Movement athletes and fans can expect to see going forward, CJ said they will see someone that works hard. “I’m going to work hard to make the athletes I capture feel worthy,” CJ says. “We are going to be giving them new, better exposure than what you may see on Hudl or other sites.”
With the help of The Basketball Movement’s elevated media exposure, Big Tow aims to extend the reach of the media beyond the Midwest. “We are going to capture with video what is really happening here in Southwest Missouri,” CJ says. “Our platform only stands to expand after COVID. If the athletes know what they are doing on the court, we will make sure it translates to video; they can use that to help them make it to the next level.”
The Basketball Movement and Rob Yanders want to congratulate CJ on joining our team. We also want to pat ourselves on the back for landing such a great teammate. You can follow CJ and see his work on Instagram. To keep up with his collaborations with us, the best place to follow is our Instagram. Let’s start 2021 with a bang.