In one of the most impactful changes to college sports in history, the NCAA has announced that athletes may now profit from their NIL.

NIL or name, image, and likeness, rule changes in the NCAA mean that athletes may finally begin earning money from their personal brand, sponsorship, and deals. This step has been multiple years in the making, with only a handful of states coming around to the idea in recent years.

The new rules are still intentionally ambiguous. The NCAA is leaving things open to interpretation in the coming weeks. Hopefully, more details and a more straightforward blanket set of guidelines are in the pipeline as athletes enter this uncharted territory. Congress is expected to step in and assist with uniform guidelines as the national scale of these changes brings widespread implications.

Several athletes have already begun announcing brand partnerships as the ruling took effect at the start of July. Many previously prominent college athletes such as JJ Redick, Johnny Manziel, and Joe Burrow have commented about what they missed out on, but also their satisfaction that change is taking place at last.

It is an exciting time for NCAA athletes across all sports. As the players help their respective schools and teams succeed, they will now also have the opportunity to grow their personal brands and make money that they rightly deserve.

Will we see college basketball superstars sporting signature shoes from big brands during March Madness? Will NCAA video games come back in a big way? The breadth of the changes may be unclear, but change is here nonetheless.

The Basketball Movement will continue monitoring the changes and updates and passing along the info right here. Stay tuned as we keep the breakdowns coming on the NBA Finals and USA hoops down through local updates and player movement. See you again soon!