The Basketball Movement has been collaborating with photographer and visual art mastermind, Yazoo Motif.

Robert Baker (better known by his artist name, Yazoo Motif) is a man on a mission - using his cameras to capture the versions of others that they most want to see. Always improving, always wanting to make his family proud, Yazoo is simply creating masterpieces whether it is at The Basketball Movement or in NBA arenas.

Originally from Yazoo City, Mississippi (yes, obviously that is where his moniker comes from), “Zoo” has been moving around for much of his life. “I moved to Atlanta when I was 12,” Yazoo recalls. “From there it was Lexington, Kentucky, where things sort of took off.”

Kentucky is where Yazoo linked up with friends of Kentucky Wildcats center, Willie Cauley-Stein, who now plays in the NBA for the Dallas Mavericks. Yazoo, Cauley-Stein, and videographer/editor “iburks” became a tight crew, working together to propel themselves to the top levels of their respective crafts. Check their hashtag #SHIFTeverything on Instagram to see all the collabs between the three.

Willie Cauley-Stein started his NBA career in Sacramento in 2015, taking his stud media duo along for the ride, allowing Yazoo to shoot an abundance of NBA talent (see below). WCS began the 2019-20 season in Golden State before being traded to Dallas last January to provide rebounding and explosiveness in the paint.

“Everything you see on Willie Cauley-Stein’s page is either me or iburks,” Yazoo says. “Getting to go with him, I’ve had the opportunity to see greatness through a lens and study every detail. I don’t take being in those situations for granted.”

Motif cites his access to the Golden State Warriors media day being one of his favorite opportunities so far. “Getting to shoot Steph, Klay… that really hit home as far as where I was and the greatness I was surrounded by,” Yazoo says. One of his other favorite subjects is recording artist, Yoku Naru, who he also linked up within Kentucky and has been working with for several years.

“(Working with) Yoku Naru is great because we have excellent back and forth,” Yazoo says. “It’s the same thing with Rob Yanders.”

Yazoo Motif at The Basketball Movement

On collaborating with Rob Yanders and The Basketball Movement, Yazoo says the experience has been “refreshing.”

“Rob has been great,” Yazoo says. “He is honest and speaks his mind. He gives you full creative control, but his suggestions are still highly relevant. It really improves upon the process.”

Yazoo says that the back-and-forth with people like Rob is what allows him to bring out exactly what people like to see. “My main goal is to work with people and bring their best version to life,” Yazoo continues. “Everyone has a vision of themselves and they want to see themselves in the best version of that, so understanding that and bringing that out is how I set myself apart as an artist.”

Motif often goes by “Zoo,” which he says works well because he sees as himself being able to work with all different “animals” or all the different looks he can create based on the subjects.

“For Rob, he is intense and attention detailed. I think I have been able to capture that for him.” (He definitely has - see below video)

Asked what drives him creatively, Yazoo Motif says it is the desire for constant improvement. “I’m my own worst critic,” Motif says. “I want to improve on every detail from piece to piece. Another motivator comes from my wife and my one-year-old son - I want to keep growing and make them proud.”

The Basketball Movement asked what is next for Yazoo Motif: “Working with bigger and bigger brands,” Yazoo says. “Figuring out how to do that is part of the adventure. My main thing is not stealing ideas and being original. I don’t want to become mainstream; I want mainstream to be me.”

Please go check out Yazoo Motif on Instagram, Twitter, or yazoomotif.com to see his work. His creative mind deserves exposure and The Basketball Movement has been fortunate to have him around. Check out some more of his stuff below and follow along for more visual poetry!