The Basketball Movement is adding even more strength, this time through its partnership with the one-and-only Craig Smith.

Sharing is not always easy. It is a lesson that we have all struggled with at times. It is a lesson that The Basketball Movement’s Founder, Rob Yanders is teaching at home and in the gym. It is also something that he is learning to do himself with a business he started and built into a success.

Letting someone in on an organization you started solo is more than a business decision. To Rob, The Basketball Movement is his baby - not on the level of his actual family of course, but something that he has dedicated blood, sweat, tears, and countless hours to build. That tells you how he must feel about his new partner, Craig Smith.

Yanders has said that The Basketball Movement is a character-based organization. Coach Craig and his family have made it abundantly evident to Rob over the years that they hold the same values not only in basketball but in life. Rob described Craig as a family man that is all about sacrificing for others. You can tell a lot by how a man treats his family, which greatly helped Rob in this decision.

Rob and Craig established a friendship around seven years ago. From coaching against each other to just talking basketball, it was quickly evident that they had a shared passion for the game. Rob invited Craig to his facility to just watch his players and soak in his brand of basketball. Coach Craig recalls feeling very at home in The Basketball Movement environment. “We had a similar vision - I knew it would be easy to grow together”, Smith recalled.

In talking to Craig Smith, he gave two strong reasons that he decided to become involved with The Basketball Movement:

For Craig, this partnership is a dream come true, as he says he was destined to coach and be around basketball in any way possible. He recalled being five years old, watching teams play at the local high school. His Dad would play “What are they running?” with him, so he has been dissecting offenses nearly his whole life.

After playing in high school, Craig was more academically driven in college, though he never left the sport of basketball. He recalls working camps like crazy and getting close to and picking the brain of every basketball mind he could (a list including names like Norm Stewart and John Calipari).

His desire to surround himself with great basketball minds and dive completely into the sport is what makes a pairing with Rob Yanders perfect.

This partnership has been a while in the making. Rob says that they have really been testing the waters over the last year with Craig coaching Yanders Law teams, facilitating workouts, and much more. “For 365 days straight, Coach’s passion and commitment to the game has been clear. He brings a lot to the game on and off the court. Craig is all-in, so I am too”, said Rob.

Craig Smith is a fantastic coach, mentor, family man, and friend (he is also a pretty good follow on Twitter @CoachCraigYL). Rob is confident that he will make for a top-notch partner as well. Bringing such a wealth of basketball knowledge into an already thriving business is a recipe for success.

Congratulations to Craig Smith on becoming a partner with The Basketball Movement. Congrats also to Rob and his business for landing a great man and basketball guru. Keep an eye out for even more good things to come from The Basketball Movement, which is stronger than ever.